FEMINISM | BACK BY POPULAR DEMAND


“Feminist: the person who believes in the social, political, and economic equality of the sexes.”

Chimamanda Ngozi Adichie

December 13, 2013 the world had suddenly been introduced, or reintroduced to this quote from Chimamanda Ngozi Adichie, thanks to the song “Flawless”, a track that is on Beyonce’s fifth album, Beyonce. Suddenly, one of the world’s largest pop icons had branded herself with a title that has, unfortunately, been controversial for decades. 

Arguably, the feminist movement has been gaining momentum for years, and has been slowly losing the “feminazi-bra-burning-crazy-woman-man-hating” negative connotation that it’s been associated with.

This is thanks to the influential leaders, and it’s many supporters of Feminism alike, that relentlessly try to educate and promote equality. 

Unfortunately, because of the ignorance of some, there’s still a negative stigma towards those that declare themselves feminists, and for the movement. Despite some backlash and some of the confusion that still lingers as to what feminism actually is, there’s no denying the movement, and it certainly doesn’t seem to be slowing down anytime soon. 

Case in point? 

The incredibly artistically talented Angie Toner, a Minneapolis artist that uses her silkscreen printing skills to create stylish totes, tanks, sweatshirts, and shirts imprinted with the words “FEMINISM | BACK BY POPULAR DEMAND”.

“The GFFA is a Grassroots Feminist Fashion Action,” says Toner. “This project was inspired by the exhibits that I studied as a tour guide at the Walker Art Center that produces pieces of social justice and promotes political activism. I do believe strongly in the power that direct action can have on the individual lives of regular people. The conversations and new understanding that come from being connected to a creative expression alone can greatly alter how we see ourselves in the world.”

Constantly in contact with a variety of women, thanks to also working in the beauty Industry, Toner explained her surprise of the sometimes conflicting, confusing, and varying understandings of what Feminism meant from her clients, and who is was supposed to help. “I was hopeful that this project could generate supportive conversation around issues of Equality and Empowerment and it has, and continues too.”

Feminism is focused on bringing equality to both genders; women in having the same respect, opportunities, rights and wages as men, and men having the opportunity of showing vulnerability and expressing emotion, while also shedding the forced masculinity and machoism that is so often pushed onto young boys, teens, and men alike. 

You can purchase Angie Toner’s merchandise at Golden Rule , a boutique located in Excelsior, MN, at the boutique Psychic Sister in Olympia, WA , or you can checkout her etsy store !